01Regulatory transformation & governance
Navigate evolving regulation with a response that works across the full value chain. We assess impact and gaps, align product and pricing structures, review operating processes and communications, and support implementation so compliance strengthens—not obstructs—customer and commercial outcomes.
Typical supportImpact assessmentsGap analysesProduct, pricing and process alignmentGovernance designCommunication and implementation support
Full scope of work
- Regulatory impact assessments and gap analyses
- Review and alignment of operating processes, product and pricing structures, product marketing and operational communications with regulatory requirements
- End-to-end design and implementation support, including communication and execution
Product strategy & value proposition design
Design or refine products and propositions that are distinctive, viable and understood. We integrate actuarial insight, customer needs and behavioural economics to improve engagement, encourage beneficial behaviour and strengthen the drivers of business value.
Typical supportProduct design and optimisationMember and customer value propositionsRewards and loyalty structuresProposition positioning and differentiation
Full scope of work
- Product design and optimisation
- Customer (and retirement fund member) value proposition development, embedding behavioural economics into the design
- Design of engagement strategies and incentive structures, fostering customer loyalty and driving sustained behaviour change, including rewards and loyalty programmes aligned to strategic objectives
- Proposition positioning and differentiation
Value chain diagnostics & optimisation
Reveal where strategy is being diluted by disconnected processes, messages, pricing or ownership. We examine the end-to-end value chain, identify regulatory and commercial risks, and convert findings into prioritised, implementable actions.
Typical supportWorkflow reviewsProduct marketing and communication assessmentsPricing and proposition alignmentRisk and efficiency analysisExecution roadmaps
Full scope of work
- Operating process and workflow reviews
- Technical product marketing and communication assessments
- Pricing and proposition alignment reviews
- Identification of regulatory and commercial risks and inefficiencies
- Development of practical, implementable recommendations
- Execution support across implementation, including communication, product strategy and go-to-market
Communication strategy & stakeholder alignment
Make complex change clear and actionable for trustees, sponsors, intermediaries, customers and members. We use segmentation and behavioural insight to design the right message, content, channel and approval path for each audience.
Typical supportSegmentation and gap analysisChannel and content frameworksBehavioural engagementCommunication ecosystem reviewsStakeholder approvals
Full scope of work
- Customer segmentation through gap analysis
- Design of segment-specific communication strategies (platform selection, content frameworks, communication types) aligned to customer behaviours
- Implementation support for behavioural engagement, aligned to customer behaviour and business objectives
- Content development support and review
- Communication delivery ecosystem assessment and improvement recommendations
- Management of stakeholder approvals across trustees, sponsors and internal teams
Programme delivery & execution support
Close the gap between a sound strategy and a successful rollout. We work alongside PMOs and client teams as subject-matter partners—shaping workstreams, resolving cross-functional dependencies and embedding solutions across product, pricing, communication and go-to-market.
Typical supportSubject-matter partnership with PMOs and client teamsWorkstream shapingResolving cross-functional dependenciesEmbedding solutions across product, pricing, communication and go-to-market
Full scope of work
- Collaboration with PMOs and cross-functional teams to support delivery of strategic initiatives
- Subject matter input across pricing, communication, product and value propositions
- Translation of strategy into actionable workstreams and deliverables
- Support in embedding solutions across communication, product strategy and go-to-market
- Ensuring alignment between technical design, regulatory requirements and customer engagement
